Marketing strategies, perceived risks, and consumer trust in online buying behaviour

Pappas, Nikolaos (2016) Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29. pp. 92-103. ISSN 0969-6989

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Item Type: Article
Subjects: Tourism > Tourism
Divisions: Faculty of Business and Law > Department of Tourism
International Centre for Research in Innovation, Sustainability and Entrepreneurship
Depositing User: Nikolaos Pappas
Date Deposited: 12 Aug 2016 08:23
Last Modified: 09 Mar 2017 09:22
URI: http://sure.sunderland.ac.uk/id/eprint/6488

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