Abstract

Based on the conceptualisation of the existing literature, the aim of this article is to discuss the risk and crisis communication aspects in tourism with reference to popular culture events. It focuses on (i) the influence of potential crises in popular culture events on destination image and branding, (ii) the crisis marketing aspects that need to be considered from the event organisers and Destination Marketing Organisation (DMO) authorities, and (iii) the communications’ reaction of stakeholders in respective crises. From a theoretical perspective, its contribution deals with the provision of an understanding in terms of marketing communications in popular culture events when facing crises. Managerially, this paper contributes through the formulation of essential tools for crisis communications in the respective events, including both, external and internal marketing strategies.