Abstract

The study examines the behavioural complexity formulated by tourism related risk effects during recession. Based on chaos and complexity theories it evaluates the tourism chaordic system. Using a sample of 507 Athenian holidaymakers the research employs fuzzy-set Qualitative Comparative Analysis, and evaluates the social, destination, price, and quality risks’ effects upon purchasing intentions. The analysis also includes the socio-demographics of age and monthly income. The results reveal three sufficient configurations (price-quality nexus; tourism experience; destination image) able to influence tourism purchasing decisions. The study also suggests several managerial implications concerning complexity aspects of purchasing tourism behaviour during periods of turmoil.