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Co-creation and engagement: what festivalgoers want in the UK rock festival experience

Brown, Alyssa Eve (2023) Co-creation and engagement: what festivalgoers want in the UK rock festival experience. Event Management, 27 (2). pp. 201-216. ISSN 1525-9951

Item Type: Article

Abstract

This paper seeks to better understand the festivalgoers’ experience by determining what festivalgoers want at UK rock music festivals. Examining the experience journey, important attributes were identified in pre-, peri- and post-festival phases. Qualitative data was collected from 124 festivalgoers through semi-structured group interviews that were conducted on-site at three different UK rock festivals. Thematic analysis revealed the importance of co-creation and engagement through each phase of the festivalgoer experience. The practical implications of this study provide festival organisers with the opportunity to direct their management efforts on the strategic optimisation of experiences that may promote preferred consumer behaviour through positive word of mouth and future reattendance. Moreover, this article offers a conceptual model of the festivalgoer experience.

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More Information

Depositing User: Leah Maughan

Identifiers

Item ID: 13173
Identification Number: https://doi.org/10.3727/152599521X16367300695690
ISSN: 1525-9951
URI: http://sure.sunderland.ac.uk/id/eprint/13173
Official URL: https://www.ingentaconnect.com/content/cog/em/2023...

Users with ORCIDS

ORCID for Alyssa Eve Brown: ORCID iD orcid.org/0000-0003-3301-2131

Catalogue record

Date Deposited: 08 Feb 2021 17:17
Last Modified: 22 Mar 2024 15:15

Contributors

Author: Alyssa Eve Brown ORCID iD

University Divisions

Faculty of Business, Law and Tourism > Sunderland Law School

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