Making the case for media relations in the modern age?

Green, Diane (2018) Making the case for media relations in the modern age? In: Platinum. Chartered Institute of Public Relations, pp. 205-208. ISBN 9781518467868

Abstract

The continued significance of media relations within the role of public relations cannot be dismissed amidst the rise of social media and the plethora of other emerging PR tools

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Related URLs: https://newsroom.cipr.co.uk/download/595...

Depositing User: Diane Green

Identifiers

Item ID: 18039

ISBN: 9781518467868

URI: http://sure.sunderland.ac.uk/id/eprint/18039

Official URL: https://newsroom.cipr.co.uk/platinum---celebrating...

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Catalogue record

Date Deposited: 09 Sep 2024 14:23

Last Modified: 09 Sep 2024 14:30

Contributors

Author:

Diane Green

University Divisions

Faculty of Arts and Creative Industries > School of Media and Communications

Subjects

Media > Advertising and Public Relations
Media

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