Abstract

Nowadays, one of the fastest growing markets around the world is considered to be the
tourism and hospitality sector. In order to understand the actual meaning of tourism, it
would be helpful to have a look in the past years and into the way that this sector managed
to be established as a strong business and an attractive job for many people.
There is a range of definitions that provides the meaning of what tourism is, however the
most essential has to do with people’s decision to organize holidays, doing related to the
destinations activities and gaining experience more than 24hours far away from their home
in a foreign place. The mentioned activities could be either for leisure time and pleasure or
for business, so the description of tourism is directly associating with the reason of visiting a
destination.
As an established sector for the global economy, the tourism experts do an endless try for
innovational steps with the hope of getting a bigger segment in the competitive market. The
All inclusive system is one of them and the main idea is the purchase of a holiday package of
holiday that includes transfer fees, accommodation, Food and Beverage supplies and in
some cases organized activities. It started from British people and its operation achieved to
be established in most of the hotels, giving them a new identity for their recognition in the
market and contributed in their capacity to be over the 100%.
Greece which is the examined era of the research is well known as one of the most visited
destinations. Its location, its endless sun shines during the summer period, the blue crystal
seas and its traditions created a beneficial reality for offering a unique hospitality and a rapid
tourism development. The continues upgrade of the facilities contributes to the creation of
luxurious hotels with extended number of beds and that is a financial breath for the country
as tourism is the first sector among the other that has a significant contribution to the
national GDP.
The biggest island of Greece and one the biggest in the Mediterranean Sea is the island of
Crete that plays a dominant role for the national tourism level for Greece. The visitors
showed an upcoming way the last years and it is worth mentioned that at the end of 2018
Crete had 125.800 rooms in hotels rated between 3*** and 5*****. The innovative steps
consists an idea which is essential to be activated in order to enable the attractiveness of the
destination as the ideal holiday destination.
The subject of the research is studying the positives points of tourism industry in Greece and
the weaknesses that the sector is facing up due to external factors, due to the education of
the workforce. A primary research is conducted in hotels independently of the star rating in
Crete and the answers try to give instructions for a smoother operation of the sector by
taking into consideration the endless demands under an All inclusive established system.