Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds.

Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.

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Depositing User: Wendy Tasker

Identifiers

Item ID: 8199

URI: http://sure.sunderland.ac.uk/id/eprint/8199

Official URL: http://dx.doi.org/10.1080/0267257X.2013.833776

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Date Deposited: 17 Oct 2017 17:37

Last Modified: 03 Jun 2025 15:14

Contributors

Author:	Mike Saren
Author:	Tracey Harwood
Author:	Janet Ward
Author:	Alladi Venkatesh

University Divisions

Faculty of Business and Technology

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