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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds.

Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.

Item Type: Article
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More Information

Depositing User: Wendy Tasker

Identifiers

Item ID: 8199
URI: http://sure.sunderland.ac.uk/id/eprint/8199
Official URL: http://dx.doi.org/10.1080/0267257X.2013.833776

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Catalogue record

Date Deposited: 17 Oct 2017 17:37
Last Modified: 17 Oct 2017 17:37

Contributors

Author: Mike Saren
Author: Tracey Harwood
Author: Janet Ward
Author: Alladi Venkatesh

University Divisions

Faculty of Business, Law and Tourism

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