Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds.
Saren, Mike, Harwood, Tracey, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442.
| Item Type: | Article |
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| Depositing User: Wendy Tasker |
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| Item ID: 8199 |
| URI: http://sure.sunderland.ac.uk/id/eprint/8199 | Official URL: http://dx.doi.org/10.1080/0267257X.2013.833776 |
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| Date Deposited: 17 Oct 2017 17:37 |
| Last Modified: 17 Oct 2017 17:37 |
| Author: | Mike Saren |
| Author: | Tracey Harwood |
| Author: | Janet Ward |
| Author: | Alladi Venkatesh |
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