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Article

Armutcu, Barış, Ramkissoon, Haywantee, Tan, Ahmet and Salamzadeh, Yashar (2026) Determinants of Mobile Service Users' Repurchase Intentions in Africa: Understanding the Direct and Mediating Role of AI Marketing, Digital Interactions, Brand Experience and Preference. International Journal of Tourism Research, 28 (1): e70172. e70172. ISSN 1522-1970

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