Cloud Computing in Tourism

Nadda, Vipin, Chaudhary, Harminder Singh and Arnott, Ian (2019) Cloud Computing in Tourism. In: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries. IGI Global, pp. 141-155. ISBN 9781522597834

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Abstract

With rapid growth and development in technology, cloud computing has become a dominant platform for small businesses as well as major enterprises. Cloud computing streamlines the overall delivery of services and resources, helps keeping the costs in control, and global business is set for a huge change in the way businesses are done. The substantial transformation over the past few years has evolved tourism industry towards Tourism 3.0, where the consumers can easily connect to travel websites and interact by sharing their experiences. This considerably influences the perceptions, expectations and decisions both the actual as well as and potential travelers. This provides sufficient reasons for the tourism industry players to adopt and adept themselves with the latest advancements in the information technology, and the adoption of cloud computing is key in this regard as it provides easy access to a web platform that offers more productive, efficient, and competitive services to promote tourism as a vehicle of sustainable development.

Item Type: Book Section
Divisions: University of Sunderland in London
SWORD Depositor: Publication Router
Depositing User: Publication Router
Date Deposited: 25 Feb 2020 08:42
Last Modified: 25 Feb 2020 08:42
URI: http://sure.sunderland.ac.uk/id/eprint/11028

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