Perceived Risks and Chaordic Tourism Decision-making during Recession

Pappas, Nikolaos (2019) Perceived Risks and Chaordic Tourism Decision-making during Recession. In: ICHRIE, 24-26 July, New Orleans, USA.

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Abstract

The study examines the behavioural complexity formulated by tourism related risk effects during recession. Based on chaos and complexity theories it evaluates the tourism chaordic system. Using a sample of 507 Athenian holidaymakers the research employs fuzzy-set Qualitative Comparative Analysis, and evaluates the social, destination, price, and quality risks’ effects upon purchasing intentions. The analysis also includes the socio-demographics of age and monthly income. The results reveal three sufficient configurations (price-quality nexus; tourism experience; destination image) able to influence tourism purchasing decisions. The study also suggests several managerial implications concerning complexity aspects of purchasing tourism behaviour during periods of turmoil.

Item Type: Conference or Workshop Item (Paper)
Subjects: Tourism > Tourism
Tourism
Divisions: Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > School of Business
Depositing User: Nikolaos Pappas
Date Deposited: 21 Oct 2019 11:14
Last Modified: 18 Dec 2019 16:08
URI: http://sure.sunderland.ac.uk/id/eprint/11226

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