From Headliners to Hangovers: Digital Media Communication in the British Rock Music Festival Experience

Brown, Alyssa Eve, Donne, Keith, Fallon, Paul and Sharpley, Richard (2019) From Headliners to Hangovers: Digital Media Communication in the British Rock Music Festival Experience. Tourist Studies. ISSN 1468-7976

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Abstract

Extant tourist experience literature focuses on ‘live’ space and time activity, whilst pre- and post-components are often neglected despite the opportunities offered by increasing use of digital media communication [DMC]. Focusing especially on the pre-festival experience but also addressing peri- and post- phases, this study examines the role of DMC in tourists’ experiences at British rock music festivals. Interviews with festivalgoers revealed three core and inter-related themes: information, emotional response and communitas. Initial engagement with DMC enabled planning, generated feelings of anticipatory excitement and created a sense of communitas. Online activity reduced peri-festival but continued to enhance the live event experience, whilst the virtual communitas was extended at the post-festival phase.

Item Type: Article
Subjects: Tourism > Events Management
Tourism > Tourism
Divisions: Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > School of Business
Depositing User: Alyssa Eve Brown
Date Deposited: 25 Oct 2019 08:47
Last Modified: 04 Sep 2020 14:12
URI: http://sure.sunderland.ac.uk/id/eprint/11265
ORCID for Alyssa Eve Brown: ORCID iD orcid.org/0000-0003-3301-2131
ORCID for Paul Fallon: ORCID iD orcid.org/0000-0003-2517-6101
ORCID for Richard Sharpley: ORCID iD orcid.org/0000-0002-2135-3206

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