Close menu


Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Restarting Athens Marathon during COVID-19 Uncertainty

Karadimitriou, Christina, Panagopoulos, Alkiviadis, Poulaki, Ioulia and Pappas, Nikolaos (2022) Restarting Athens Marathon during COVID-19 Uncertainty. Event Management. ISSN 1943-4308 (In Press)

Item Type: Article


The COVID-19 outbreak had a disastrous effect in the event industry. This has also heavily affected sport events with substantial disruptions, postponements, and even cancellations. The study focuses on Athens Marathon participants, and examines their perspectives concerning their willingness to support the restart of the event. The research was held in November 2021, during the restart of Athens Marathon at Kalimarmaro stadium in Athens, Greece. Drawing from a sample of 400 race runners in all three Athens Marathon races (5km; 10km; 42km), the research examines the chaordic systems of participants’ decision-making through the employment of fuzzy-set Qualitative Comparative Analysis. The findings have generated three sufficient pathways (event loyalty; COVID-19 effect; brand protection) that are able to lead to the participants’ willingness to support the restart of Athens Marathon. The contribution of the study lies in both, theoretical and methodological domains, whilst it also provides several managerial implications.

[img] Microsoft Word
EM - Revised Manuscript.docx - Accepted Version
Restricted to Repository staff only until November 2024.
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (197kB)

More Information

Related URLs:
Depositing User: Nicholas Pappas


Item ID: 15713
Identification Number:
ISSN: 1943-4308
Official URL:

Users with ORCIDS

Catalogue record

Date Deposited: 20 Feb 2023 14:36
Last Modified: 20 Feb 2023 14:36


Author: Christina Karadimitriou
Author: Alkiviadis Panagopoulos
Author: Ioulia Poulaki
Author: Nikolaos Pappas

University Divisions

Faculty of Business, Law and Tourism > Sunderland Law School


Tourism > Events Management

Actions (login required)

View Item View Item