Close menu

SURE

Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

GOING ALONE: THE EXPERIENCE OF SOLO EVENTGOERS AT MUSIC EVENTS IN THE UK

Marshall, Hayley, Johnson, James and Brown, Alyssa Eve (2023) GOING ALONE: THE EXPERIENCE OF SOLO EVENTGOERS AT MUSIC EVENTS IN THE UK. Event Management. ISSN 1525-9951

Item Type: Article

Abstract

This paper seeks to better understand the solo eventgoer experience at UK music events. There is an established market of solo consumption in general and a growing trend of eventgoer’s choosing to attend music events alone. 15 in-depth qualitative interviews were conducted with solo eventgoers. Data analysis has identified that whilst solo eventgoers attend alone, socialising remains important. Eventgoers escape from existing social ties which enables a deeper immersive experience. Overcoming the barrier of attending alone provides opportunities for freedom and flexibility in the experience. Overall, the study provides insights for event managers in the design and management of music event experiences for their solo attendees. Moreover, this article has theoretical implications in that the case of the solo eventgoer has not been critically explored in the events management literature.

[img] Microsoft Word
Solo FG accepted manuscript.docx - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (100kB)

More Information

Depositing User: Alyssa Eve Brown

Identifiers

Item ID: 15772
Identification Number: https://doi.org/10.3727/152599522X16419948695260
ISSN: 1525-9951
URI: http://sure.sunderland.ac.uk/id/eprint/15772
Official URL: 10.3727/152599522X16419948695260

Users with ORCIDS

ORCID for James Johnson: ORCID iD orcid.org/0000-0002-7981-639X
ORCID for Alyssa Eve Brown: ORCID iD orcid.org/0000-0003-3301-2131

Catalogue record

Date Deposited: 13 Mar 2023 15:04
Last Modified: 13 Mar 2023 15:04

Contributors

Author: James Johnson ORCID iD
Author: Alyssa Eve Brown ORCID iD
Author: Hayley Marshall

University Divisions

Faculty of Business, Law and Tourism > Sunderland Law School

Subjects

Tourism > Events Management

Actions (login required)

View Item View Item