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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

The role of social media engagement and emotional intelligence in successful employment

Ashaye, Olusoyi Richard, Mahmoud, Ali B., Munna, Afzal Sayed and Ali, Nurhanisah (2023) The role of social media engagement and emotional intelligence in successful employment. Higher Education, Skills and Work-Based Learning, 13 (2). pp. 315-337. ISSN 2042-3896

Item Type: Article


This paper focusses on demonstrating the role of social media engagement and considering emotional intelligence (hereafter EI) as a critical concept to successful employment, mainly when individuals fail to reach the desired employment despite “meeting” the role requirements.

The authors adopted a qualitative approach through semi-structured in-depth interviews of some randomly selected university students in the UK, young adults aged 19–32. The participants were selected based on different demographics to provide a broader and less biased representation of young adults in the UK.

This research suggests that recruitment organisations should introduce the latest requirements and trends of employers to ensure that the expectations of employers and potential candidates are aligned to improve the employment rate in young adults.

This research extends the literature regarding EI in social media engagement and successful employment. It also brings new perspectives on successful employment in young adults by demonstrating the role of social media engagement and EI traits leading to a conceptual framework exploring successful employment based on the role of social media engagement and EI.

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Uncontrolled Keywords: career development, employability, theory of multiple intelligences, social media, trait activation theory, young adults
Related URLs:
Depositing User: Delphine Doucet


Item ID: 16645
Identification Number: doi/10.1108/HESWBL-07-2022-0158
ISSN: 2042-3896
Official URL:

Users with ORCIDS

ORCID for Afzal Sayed Munna: ORCID iD

Catalogue record

Date Deposited: 12 Oct 2023 11:51
Last Modified: 12 Oct 2023 11:51


Author: Afzal Sayed Munna ORCID iD
Author: Olusoyi Richard Ashaye
Author: Ali B. Mahmoud
Author: Nurhanisah Ali

University Divisions

Faculty of Business, Law and Tourism


Business and Management > Business

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