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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Chaordic Event Co-creation and Tourism Destination Image: Strategic Carnival Shifts in the Post-pandemic Era

Pappas, Nikolaos, Glyptou, Kyriaki and Karadimitriou, Christina (2024) Chaordic Event Co-creation and Tourism Destination Image: Strategic Carnival Shifts in the Post-pandemic Era. Strategic Change. ISSN 1086-1718 (In Press)

Item Type: Article


Major street events, such as carnivals, offer a unique opportunity for destination experience value co-creation by participants which relates directly to the destination image. This study uses Service-Dominant Logic (SDL) to consider the effects of event co-creation on destination image from the point of view of a participatory process rather than from an outcome perspective. Drawing from a sample of 400 street event participants in the Patras Carnival in Greece, it examines the complexity aspects of co-creational experience and its influence upon the destination image of the host city. Those aspects are examined by means of fuzzy-set Qualitative Comparative Analysis. The findings revealed three sufficient configurations (co-creational involvement and satisfaction; co-creational event image; experience-satisfaction nexus) that could affect the destination image of the host destination. The paper contributes to the theoretical body of experiential co-creational approaches to destination image with clear managerial implications for both event organisers and destination managers.

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Depositing User: Nicholas Pappas


Item ID: 17478
ISSN: 1086-1718

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ORCID for Nikolaos Pappas: ORCID iD

Catalogue record

Date Deposited: 27 Mar 2024 14:32
Last Modified: 27 Mar 2024 14:34


Author: Nikolaos Pappas ORCID iD
Author: Kyriaki Glyptou
Author: Christina Karadimitriou

University Divisions

Faculty of Business, Law and Tourism


Tourism > Events Management

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