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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Online Marketing: a Customer-Led Approach

Charlesworth, Alan, Gay, Richard and Esen, Rita (2007) Online Marketing: a Customer-Led Approach. Oxford University Press. ISBN 978-0199265855

Item Type: Book
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More Information

Depositing User: Barry Hall


Item ID: 4633
ISBN: 978-0199265855
Official URL:

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Catalogue record

Date Deposited: 29 Jan 2014 12:00
Last Modified: 18 Dec 2019 15:36


Author: Alan Charlesworth
Author: Richard Gay
Author: Rita Esen

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management > Marketing

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