Marketing Competences and Strategic Flexibility in China
Wang, Y and Li-Hua, Richard (2007) Marketing Competences and Strategic Flexibility in China. Palgrave Macmillan. ISBN 978-0-230-01350-6
| Item Type: | Book |
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| Depositing User: Barry Hall |
Identifiers
| Item ID: 4704 |
| ISBN: 978-0-230-01350-6 |
| URI: http://sure.sunderland.ac.uk/id/eprint/4704 | Official URL: http://us.macmillan.com/marketingcompetencesandstr... |
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| Date Deposited: 07 Mar 2014 14:39 |
| Last Modified: 03 Jun 2025 14:59 |
| Author: | Y Wang |
| Author: | Richard Li-Hua |
University Divisions
Faculty of Business and Technology > School of Business, Management and TourismSubjects
Business and Management > BusinessBusiness and Management > Marketing
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