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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Marketing Competences and Strategic Flexibility in China

Wang, Y and Li-Hua, Richard (2007) Marketing Competences and Strategic Flexibility in China. Palgrave Macmillan. ISBN 978-0-230-01350-6

Item Type: Book
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More Information

Depositing User: Barry Hall


Item ID: 4704
ISBN: 978-0-230-01350-6
Official URL:

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Catalogue record

Date Deposited: 07 Mar 2014 14:39
Last Modified: 02 Jul 2019 09:09


Author: Y Wang
Author: Richard Li-Hua

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School


Business and Management > Business
Business and Management > Marketing

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