Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing
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Pappas, Nikolaos (2015) Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing. Journal of Marketing Communications. ISSN 1352-7266
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Official URL: http://www.tandfonline.com/doi/full/10.1080/135272...
Item Type: | Article |
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Subjects: | Tourism > Tourism |
Divisions: | Faculty of Business, Law and Tourism Faculty of Business, Law and Tourism > School of Business |
Depositing User: | Nikolaos Pappas |
Date Deposited: | 12 Aug 2016 07:46 |
Last Modified: | 18 Dec 2019 15:39 |
URI: | http://sure.sunderland.ac.uk/id/eprint/6489 |
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Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing. (deposited 11 Jul 2016 08:17)
- Effect of marketing activities, benefits, risks, confusion due to over-choice, price, quality and consumer trust on online tourism purchasing. (deposited 12 Aug 2016 07:46) [Currently Displayed]
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