Oral health promotion in the community pharmacy: an evaluation of a pilot oral health promotion intervention

Sturrock, Andrew, Cussons, Hannah, Jones, Claire, Woodcock, Chris and Bird, Lucy (2017) Oral health promotion in the community pharmacy: an evaluation of a pilot oral health promotion intervention. British Dental Journal, 223(7). ISSN 0007-0610,

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Introduction Poor oral health is a significant public health concern, costing the NHS in England £3.4 billion annually.
Community pharmacies are easily accessible, frequently visited by patients and the community pharmacy contractual
framework requires pharmacies to provide healthy living advice to patients - therefore offering a little explored avenue for
the delivery of oral health interventions. Methodology A pilot oral health promotion intervention was introduced in five
pharmacies in deprived areas of County Durham between September and December 2016. A mixed methods approach to
the evaluation was performed, utilising a patient evaluation questionnaire and semi-structured qualitative interviews with
pharmacy staff. Results One thousand and eighty-nine participants received the intervention. Following the intervention
72% of participants perceived their knowledge of oral health as much better, 66% definitely intended to change their oral
health habits and 64% definitely thought a pharmacy was the right place to receive advice about oral health. Three themes
emerged from the qualitative data: (1) intervention feedback, (2) knowledge gap and (3) service development. Discussion
The data demonstrated the acceptability of patients to a community pharmacy based oral health intervention, with most
patients reporting intentions to change their oral healthcare habits after receiving the intervention. Previous literature has
identified a willingness of pharmacy staff to become involved with oral health; this study provides evidence that patients
are also receptive to such services being delivered in the community pharmacy setting. Further work is required to assess
the benefits of a community pharmacy based oral health intervention and the potential for further growth of this role.
Conclusion A community pharmacy is perceived by patients as an acceptable provider of oral health interventions and has
the potential to provide positive changes to the oral health of the population.

Item Type: Article
Subjects: Sciences > Pharmacy and Pharmacology
Divisions: Faculty of Health Sciences and Wellbeing
Faculty of Health Sciences and Wellbeing > School of Pharmacy and Pharmaceutical Sciences
Depositing User: Andrew Sturrock
Date Deposited: 07 Nov 2017 10:28
Last Modified: 18 Dec 2019 15:42
URI: http://sure.sunderland.ac.uk/id/eprint/8277
ORCID for Andrew Sturrock: ORCID iD orcid.org/0000-0002-3316-1412

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