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Number of items: 3.
Ward, Janet and Coates, N (2016) Developing a Methodology to Research the Avatar/ User Relationship. In: 2016 Winter Marketing Academic Conference, 28-26 Feb 2016, Caesars Palace Las Vegas, Las Vegas, NV. (Unpublished)
Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)
Ward, Janet and Coates, N (2015) Challenges of researching relationships within online environments. In: ICRM, 2015, Helsinki. (Unpublished)