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Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Dairy Producers

Zhai, Yuan and Watson, Derek (2021) Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Dairy Producers. The Market: International Journal of Business. ISSN 2547-9202

Item Type: Article

Abstract

Abstract:
In 2013 the Chinese Government introduced the One Belt One Road strategy. This nationwide strategy is aimed at Chinese business to invest globally. However, China’s dairy products have been hindered due to breeches is food standards, and in consequence waned international confidence. This paper examines China’s dairy industry strategy to export and identifies key initiatives, historical blockers and what steps are being taken to reinforce the export of its dairy products. The paper looks at food producers, in which a cross section of 15 representatives of the Inner Mongolian Food Federation who represent 15,000 members were interviewed via semi structured interview questions via thematic analysis. The results reveal that many organisations operate without a recognised international certified food standard and whilst wanting to export their produce, have mainly focused on their domestic markets. The paper concludes with commercial recommendations to stay local or go global.

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More Information

Uncontrolled Keywords: Culture, Food Safety Systems, Globalisation, Strategy,
Depositing User: Derek Watson

Identifiers

Item ID: 12566
ISSN: 2547-9202
URI: http://sure.sunderland.ac.uk/id/eprint/12566
Official URL: https://market.cima.ac.cy/udata/contents//files/TH...

Users with ORCIDS

ORCID for Derek Watson: ORCID iD orcid.org/0000-0002-1944-3544

Catalogue record

Date Deposited: 22 Sep 2020 13:41
Last Modified: 16 Apr 2021 13:01

Contributors

Author: Derek Watson ORCID iD
Author: Yuan Zhai

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School

Subjects

Business and Management > Business
Business and Management > Business and Management
Culture

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