Abstract

The purpose of this study is to look at the Factors Influencing the Intention to Use Educational Management Information Systems (EMIS): Insights from Private Universities in the UAE. Since then, private universities in the UAE have struggled to manage their information systems. The research seeks to examine the factors influencing executive levels of private universities in the UAE toward the intention to use EMIS so that the relationship between the factors and TAM, TTF, D&M, and Trust can be easily analyzed. Furthermore, the study intends to assess the relationships between the TAM, TTF, D&M, and Trust and the intention of executive levels of private institutions to use EMIS. For this study, three key models were chosen: Technology Acceptance Model (TAM), Task Technology Fit (TTF), and For this study, three core models were chosen: Technology Acceptance Model (TAM), Task Technology Fit (TTF), and Delone Mclean Model (D&M), along with a new variable from technology usage (UTAUT), Innovation Diffusion Theory (IDT), and a mediator variable from psychology studies (PSY). The most popular method of correlational research, quantitative, will be used in this study, combined with a survey. The proposed model is empirically evaluated by gathering related data through developed questionnaires based on a 5 likert and 7 likert scale to reduce common variance method issue, then non-probability sampling is chosen as a sample from the study population based on a desire, idea, or chance rather than reason. Furthermore, for data analysis, this study made use of two significant and widely used software packages, IBM SPSS.25, for example, and Partial Least Squares (PLS) with Smart PLS 3.2.7. This study provides important insights that could help senior level managers understand how Educational Management Information Systems are used.