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Diary studies in research: More than a research method

Olorunfemi, Doyin (2024) Diary studies in research: More than a research method. International Journal of Market Research, 66 (4). pp. 410-427. ISSN 1470-7853

Item Type: Article

Abstract

This paper proposes diary studies as a methodological choice for addressing crucial questions in qualitative process research. Diary studies unearth within-individual relationships that capture individual experiences and sense-making of these experiences in a processual manner. Therefore, using diary studies not only addresses the need for more dynamic methodological designs in
qualitative research, but is advantageous for providing a process view of how the individual engages with the constructs studied. While process-studies, studied longitudinally, are often fraught with
challenges of attrition or disengagement, this paper discusses how a methodological choice which is perceived as being beneficial by the participant can sustain engagement and consequently, research rigour. On one hand, a comparison of interview and diary data from the same participants show evidence of memory decay in interviews and reinforce the rigour of diary studies in the study of processual phenomenon. On the other
hand, this study also showcases how researcher know-how, unintentionally imparted through reflective and processual questions asked in the study positively impacts the participants, and when reflected on, enhanced learning. This paper therefore demonstrates the ability of a research method to benefit both the research and the researched, and suggests a step-by-step design to implement a rigorous and impactful diary study using user-friendly forms and reflective questioning.

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More Information

Uncontrolled Keywords: diary studies, qualitative research methods, entrepreneurship research methods, impactful research, process study, data collection, rigour and relevance
Depositing User: Doyin Olorunfemi

Identifiers

Item ID: 18233
Identification Number: https://doi.org/10.1177/14707853231222139
ISSN: 1470-7853
URI: http://sure.sunderland.ac.uk/id/eprint/18233
Official URL: https://journals.sagepub.com/doi/abs/10.1177/14707...

Users with ORCIDS

ORCID for Doyin Olorunfemi: ORCID iD orcid.org/0000-0002-0770-3185

Catalogue record

Date Deposited: 20 Sep 2024 14:05
Last Modified: 20 Sep 2024 14:15

Contributors

Author: Doyin Olorunfemi ORCID iD

University Divisions

Faculty of Business, Law and Tourism

Subjects

Business and Management > Business
Business and Management > Management (general)
Business and Management

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