Cross Cultural opportunities and challenges of retail internationalisation: an empirical research of EU Hypermarkets in Taiwan
Lin, Chia-Shu and Osseo-Asare, Augustus E. (2010) Cross Cultural opportunities and challenges of retail internationalisation: an empirical research of EU Hypermarkets in Taiwan. In: 2010 Academy of Marketing Conference 6-8 July 2011 Coventry University.
| Item Type: | Conference or Workshop Item (Paper) |
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| Additional Information: None |
| Depositing User: Jane Moore |
Identifiers
| Item ID: 2555 |
| URI: http://sure.sunderland.ac.uk/id/eprint/2555 |
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Catalogue record
| Date Deposited: 19 Dec 2011 16:22 |
| Last Modified: 06 May 2016 13:14 |
| Author: | Chia-Shu Lin |
| Author: | Augustus E. Osseo-Asare |
Subjects
Social Sciences > Health and Social CareActions (login required)
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