A Revisit of the Concept of Interactivity and its Dimensions
Wang, H and Nadda, Vipin (2015) A Revisit of the Concept of Interactivity and its Dimensions. International Journal of Online Marketing, 5 (4). pp. 84-109. ISSN 2156-1753
| Item Type: | Article |
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| Depositing User: Barry Hall |
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| Item ID: 9602 |
| Identification Number: https://doi.org/10.4018/IJOM.2015100105 |
| ISSN: 2156-1753 |
| URI: http://sure.sunderland.ac.uk/id/eprint/9602 | Official URL: https://www.igi-global.com/article/a-revisit-of-th... |
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| Date Deposited: 31 May 2018 08:38 |
| Last Modified: 31 May 2018 08:38 |
| Author: | H Wang |
| Author: | Vipin Nadda |
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Faculty of Business, Law and TourismSubjects
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