Close menu

SURE

Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

[up] Up a level
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 2.

Article

Stone, Merlin, Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon and Machtynger, Liz (2020) Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A research agenda. The Bottom Line, 33 (2). ISSN 0888-045X

Stone, Merlin, Woodcock, Neil, Ekinci, Yuksel, Aravopoulou, Eleni and Parnell, Brett (2019) SCHEMA: Information on marketing and customer engagement performance ? reality versus dreams. The Bottom Line, 32 (1). pp. 98-116. ISSN 0888-045X

This list was generated on Thu Oct 9 11:13:00 2025 BST.