SURE

Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Login

Group by: Item Type | No Grouping

Jump to: Article

Number of items: 2.

Article

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

Harwood, Tracy and Ward, Janet (2013) Market research within 3D virtual worlds An examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266. ISSN 1470-7853

This list was generated on Thu Nov 21 20:05:58 2024 GMT.