Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds
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Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X
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abs/10.1080/0267257X.2013.833776 - Published Version Restricted to Repository staff only Download (103kB) | Request a copy |
Official URL: https://doi.org/10.1080/0267257X.2013.833776
Item Type: | Article |
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Subjects: | Business and Management > Marketing Business and Management |
Divisions: | Faculty of Business, Law and Tourism |
Depositing User: | Janet Ward |
Date Deposited: | 16 May 2018 12:33 |
Last Modified: | 16 May 2018 12:33 |
URI: | http://sure.sunderland.ac.uk/id/eprint/8088 |
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