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Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

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Abstract
Item Type: Article
Depositing User: Janet Ward
URI: https://sure.sunderland.ac.uk/id/eprint/8088

Further Details

More Information

Depositing User
Janet Ward

Identifiers

Item ID
8088
Identification Number
10.1080/0267257X.2013.833776
ISSN
0267-257X

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Catalogue record

Date Deposited
16 May 2018 12:33
Last Modified
03 Jun 2025 15:14

Contributors

Author
Mike Saren
Author
Tracy Harwood
Author
Janet Ward
Author
Alladi Venkatesh

University Divisions

Faculty of Business and Technology

Subjects

Business and Management > Marketing
Business and Management

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