Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

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Item Type:	Article
Subjects:	Business and Management > Marketing Business and Management
Divisions:	Faculty of Business, Law and Tourism
Depositing User:	Janet Ward
Date Deposited:	16 May 2018 12:33
Last Modified:	16 May 2018 12:33
URI:	http://sure.sunderland.ac.uk/id/eprint/8088

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