Janet Ward

Reader in Marketing, Strategy & Innovation

Business,Law& Tourism(F) - Sunderland Business School

University of Sunderland

Digital marketing including social media, Consumer Culture Theory (CCT) – The consumer journey -consumer behaviour, Service experience – co-creation/destruction of value -experiential marketing, Methodology, Marketing Pedagogy

Janet's current research focus is understanding the changes to Marketing theory that the rapidly developing digital economy has created. This crosses both business and consumer markets. Working with Nigel Coates, Northumbria University she has developed a new methodology, Netrospection which links the online and offline consumer. She is a Visiting Research Fellow at Hanken School of Economics where she is working with Dr. Johanna Gummerus. Recent projects include a British Academy/Leverhulme Research Award (2013-15, A Knowledge Transfer Project ( KTP (£98,000)with Karen Wharton and Visaal Hussain, An Academy of Marketing ( AM) Teaching & Learning Grant (2015) with Yvonne Dixon-Todd & Nigel Coates and an AM Teaching & Learning Grant 2017 with Michael Harker, & Ross Brennan

MA (Northumbria), MSc (Cardiff), PhD (Bristol), DipM, Certificate in Academic Practice (Newcastle)

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Latest Additions

  1. Coates, Nigel and Ward, Janet Developing Cultural Competence in a Highly Interactive Service Social Media Environment. In: UNSPECIFIED.
  2. Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.
  3. Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X
  4. Harwood, Tracy and Ward, Janet (2013) Market research within 3D virtual worlds An examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266. ISSN 1470-7853
  5. Ward, Janet, Gummerus, Johanna and Ness, Mitchell (2017) Service experience participation styles in a young people’s virtual world. In: Competitive Advantage in the Digital Economy Forum 2017, 1-3 June 2017, Venice.
  6. Ward, Janet and Gummerus, Johanna (2014) Understanding participation styles within teen Virtual Worlds: A comparison of UK & Finnish users. In: Children & Teen Consumption Conference Proceedings., 2014.