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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

Item Type: Article
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abs/10.1080/0267257X.2013.833776 - Published Version
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Depositing User: Janet Ward

Identifiers

Item ID: 8088
Identification Number: https://doi.org/10.1080/0267257X.2013.833776
ISSN: 0267-257X
URI: http://sure.sunderland.ac.uk/id/eprint/8088
Official URL: https://doi.org/10.1080/0267257X.2013.833776

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Catalogue record

Date Deposited: 16 May 2018 12:33
Last Modified: 16 May 2018 12:33

Contributors

Author: Mike Saren
Author: Tracy Harwood
Author: Janet Ward
Author: Alladi Venkatesh

University Divisions

Faculty of Business, Law and Tourism

Subjects

Business and Management > Marketing
Business and Management

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