Items where Subject is "Business and Management > Marketing"

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Number of items at this level: 27.

B

Barkas, Linda, Wharton, Karen and Rafferty, Victoria (2016) Function or Purpose? The Chimera of Criticality in Marketing Pedagogy. In: Chartered Marketing Institute, July 2016, Northumbria University.

C

Charlesworth, Alan (2009) Choosing the Right Domain Name. Lulu Publishing. ISBN 9781445205380

Charlesworth, Alan Digital Marketing: A Practical Approach 3e. Routledge, Abingdon and New York. ISBN 978-1-138-03956-8

Charlesworth, Alan (2014) Digital Marketing: a Practical Approach. Routledge, Abingdon. ISBN 978041583483

Charlesworth, Alan (2009) The Digital Revolution. Dorling Kindersley. ISBN 9781405335478

Charlesworth, Alan (2009) A Glossary of Internet Marketing Terms, Phrases & Concepts. Lulu Publishing. ISBN 9781445215846

Charlesworth, Alan (2009) Internet Marketing: A Practical Approach. Butterworth Heinemann. ISBN 0750686847

Charlesworth, Alan (2015) An Introduction to Social Media Marketing. Routledge, Abingdon. ISBN 9780415856164

Charlesworth, Alan Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press, New York. ISBN 978-1-63157-764-2

Charlesworth, Alan, Gay, Richard and Esen, Rita (2007) Online Marketing: a Customer-Led Approach. Oxford University Press. ISBN 978-0199265855

Coates, Nigel and Ward, Janet Developing Cultural Competence in a Highly Interactive Service Social Media Environment. In: UNSPECIFIED.

D

Dixon-Todd, Yvonne and Hall, Lynne (2017) An Evaluation of Integrated Marketing Communications Education: Considerations, Contradictions and Conclusions. In: Academy of Marketing Conference 2016, 4-7 July 2016, University of Northumbria. (Unpublished)

Dixon-Todd, Yvonne and Hall, Lynne (2016) The State of Integrated Marketing Communications in the Classroom: Practice, Perspectives & Prospects. In: 21st international conference on corporate and marketing communication, 7-8 April 2016, Middlesex University.

Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.

G

Grieves, Kay (2014) Developing a library quality model at University of Sunderland Library Services. Performance Measurement and Metrics, 15 (1/2). pp. 50-57. ISSN 1467-8047

Grieves, Kay (2010) 'How do you like your eggs in the morning?': A simple 7 step toolkit for creating strategic marketing plans that really work. Manual. University of Sunderland. (Unpublished)

Grieves, Kay (2012) How do you like your eggs? CILIPUpdate. ISSN 2046 0406

Grieves, Kay and Halpin, Michelle (2012) Adventures in Conversation. Project Report. The University of Sunderland. (Unpublished)

Grieves, Kay and Halpin, Michelle (2012) Adventures in Conversation: Nurturing Customer Relationships and Capturing Impact Through Service Culture Change. In: Internet Librarian International 12, 15 - 16 Oct 2013, Olympia Conference Centre, London, UK. (Unpublished)

H

Harwood, Tracy and Ward, Janet (2013) Market research within 3D virtual worlds An examination of pertinent issues. International Journal of Market Research, 55 (2). pp. 247-266. ISSN 1470-7853

R

Ridley, Ian (1997) Design as a Business Process. In: US Navy Design for Production Manual. United States Maritime Administration.

S

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

W

Wang, K Y and Li-Hua, Richard (2009) Acquisition of tacit marketing knowledge: A role of human capital and social capital of entrepreneurs in China. Journal of Chinese Entrepreneurship, 1 (2). 103 -120. ISSN 1756-1396

Wang, Y and Li-Hua, Richard (2007) Marketing Competences and Strategic Flexibility in China. Palgrave Macmillan. ISBN 978-0-230-01350-6

Ward, Janet and Coates, N (2016) Developing a Methodology to Research the Avatar/ User Relationship. In: 2016 Winter Marketing Academic Conference, 28-26 Feb 2016, Caesars Palace Las Vegas, Las Vegas, NV.

Ward, Janet and Gummerus, Johanna (2014) Understanding participation styles within teen Virtual Worlds: A comparison of UK & Finnish users. In: Children & Teen Consumption Conference Proceedings., 2014.

Ward, Janet, Gummerus, Johanna and Ness, Mitchell (2017) Service experience participation styles in a young people’s virtual world. In: Competitive Advantage in the Digital Economy Forum 2017, 1-3 June 2017, Venice.

This list was generated on Mon Nov 19 18:03:03 2018 GMT.