Items where Subject is "Business and Management > Marketing"

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Number of items at this level: 16.

B

Barkas, Linda, Wharton, Karen and Rafferty, Victoria (2016) Function or Purpose? The Chimera of Criticality in Marketing Pedagogy. In: Chartered Marketing Institute, July 2016, Northumbria University.

C

Charlesworth, Alan (2014) Digital Marketing: a Practical Approach. Routledge, Abingdon. ISBN 978041583483

Charlesworth, Alan (2009) Internet Marketing: A Practical Approach. Butterworth Heinemann. ISBN 0750686847

Charlesworth, Alan (2015) An Introduction to Social Media Marketing. Routledge, Abingdon. ISBN 9780415856164

Charlesworth, Alan, Gay, Richard and Esen, Rita (2007) Online Marketing: a Customer-Led Approach. Oxford University Press. ISBN 978-0199265855

D

Dixon-Todd, Yvonne and Hall, Lynne (2017) An Evaluation of Integrated Marketing Communications Education: Considerations, Contradictions and Conclusions. In: Academy of Marketing Conference 2016, 4-7 July 2016, University of Northumbria. (Unpublished)

Dixon-Todd, Yvonne and Hall, Lynne (2016) The State of Integrated Marketing Communications in the Classroom: Practice, Perspectives & Prospects. In: 21st international conference on corporate and marketing communication, 7-8 April 2016, Middlesex University.

G

Grieves, Kay (2014) Developing a library quality model at University of Sunderland Library Services. Performance Measurement and Metrics, 15 (1/2). pp. 50-57. ISSN 1467-8047

Grieves, Kay (2010) 'How do you like your eggs in the morning?': A simple 7 step toolkit for creating strategic marketing plans that really work. Manual. University of Sunderland. (Unpublished)

Grieves, Kay (2012) How do you like your eggs? CILIPUpdate. ISSN 2046 0406

Grieves, Kay and Halpin, Michelle (2012) Adventures in Conversation. Project Report. The University of Sunderland. (Unpublished)

Grieves, Kay and Halpin, Michelle (2012) Adventures in Conversation: Nurturing Customer Relationships and Capturing Impact Through Service Culture Change. In: Internet Librarian International 12, 15 - 16 Oct 2013, Olympia Conference Centre, London, UK. (Unpublished)

R

Ridley, Ian (1997) Design as a Business Process. In: US Navy Design for Production Manual. United States Maritime Administration.

W

Wang, K Y and Li-Hua, Richard (2009) Acquisition of tacit marketing knowledge: A role of human capital and social capital of entrepreneurs in China. Journal of Chinese Entrepreneurship, 1 (2). 103 -120. ISSN 1756-1396

Wang, Y and Li-Hua, Richard (2007) Marketing Competences and Strategic Flexibility in China. Palgrave Macmillan. ISBN 978-0-230-01350-6

Ward, Janet and Coates, N (2016) Developing a Methodology to Research the Avatar/ User Relationship. In: 2016 Winter Marketing Academic Conference, 28-26 Feb 2016, Caesars Palace Las Vegas, Las Vegas, NV. (Unpublished)

This list was generated on Sun Sep 24 05:21:10 2017 BST.