Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Saren, Mike, Harwood, Tracy, Ward, Janet and Venkatesh, Alladi (2013) Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds. Journal of Marketing Management, 29 (13-14). pp. 1435-1442. ISSN 0267-257X

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Depositing User: Janet Ward

Identifiers

Item ID: 8088

Identification Number: 10.1080/0267257X.2013.833776

ISSN: 0267-257X

URI: http://sure.sunderland.ac.uk/id/eprint/8088

Official URL: https://doi.org/10.1080/0267257X.2013.833776

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Date Deposited: 16 May 2018 12:33

Last Modified: 03 Jun 2025 15:14

Contributors

Author:	Mike Saren
Author:	Tracy Harwood
Author:	Janet Ward
Author:	Alladi Venkatesh

University Divisions

Faculty of Business and Technology

Subjects

Business and Management > Marketing
Business and Management

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