Janet Ward - SURE

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Biography
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Contact

profile_image:

Name:

Janet Ward

Email address:

Janet.Ward@sunderland.ac.uk

Department:

Business,Law& Tourism(F) - Sunderland Business School

Organisation:

University of Sunderland

Country:

Biography

Expertise:

Digital marketing including social media, Consumer Culture Theory (CCT) – The consumer journey -consumer behaviour, Service experience – co-creation/destruction of value -experiential marketing, Methodology, Marketing Pedagogy

Job title:

Reader in Marketing, Strategy & Innovation

Biography:

Janet's current research focus is understanding the changes to Marketing theory that the rapidly developing digital economy has created. This crosses both business and consumer markets. Working with Nigel Coates, Northumbria University she has developed a new methodology, Netrospection which links the online and offline consumer. She is a Visiting Research Fellow at Hanken School of Economics where she is working with Dr. Johanna Gummerus. Recent projects include a British Academy/Leverhulme Research Award (2013-15, A Knowledge Transfer Project ( KTP (£98,000)with Karen Wharton and Visaal Hussain, An Academy of Marketing ( AM) Teaching & Learning Grant (2015) with Yvonne Dixon-Todd & Nigel Coates and an AM Teaching & Learning Grant 2017 with Michael Harker, & Ross Brennan

Qualifications:

MA (Northumbria), MSc (Cardiff), PhD (Bristol), DipM, Certificate in Academic Practice (Newcastle)

My Latest

Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)
Ward, Janet, Gummerus, Johanna and Ness, Mitchell (2017) Service experience participation styles in a young people’s virtual world. In: Competitive Advantage in the Digital Economy Forum 2017, 1-3 June 2017, Venice.
Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.
Ward, Janet and Coates, N (2016) Developing a Methodology to Research the Avatar/ User Relationship. In: 2016 Winter Marketing Academic Conference, 28-26 Feb 2016, Caesars Palace Las Vegas, Las Vegas, NV. (Unpublished)
Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)

My Most Viewed

	Item title
1	Understanding participation styles within teen Virtual Worlds: A comparison of UK & Finnish users.	237	144
2	Is Student Engagement the Magic wand for a Transformative Marketing Curriculum	193	125
3	Service experience participation styles in a young people’s virtual world	155	305
4	Developing Cultural Competence in a Highly Interactive Service Social Media Environment	154	30
5	Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds	144	2
6	Market research within 3D virtual worlds An examination of pertinent issues	144	2