Mapping the customer journey in a professional services SME

Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)

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Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > FBT Executive
Faculty of Business, Law and Tourism > School of Business
Depositing User: Wendy Tasker
Date Deposited: 17 Oct 2017 17:47
Last Modified: 18 Dec 2019 15:42
URI: http://sure.sunderland.ac.uk/id/eprint/8201

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