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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Mapping the customer journey in a professional services SME

Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)

Item Type: Conference or Workshop Item (Paper)
Full text not available from this repository.

More Information

Depositing User: Wendy Tasker

Identifiers

Item ID: 8201
URI: http://sure.sunderland.ac.uk/id/eprint/8201

Users with ORCIDS

Catalogue record

Date Deposited: 17 Oct 2017 17:47
Last Modified: 20 Jan 2023 09:58

Contributors

Author: Karen Wharton
Author: Janet Ward
Author: Seema Bhate
Author: V Hussain

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School

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