Mapping the customer journey in a professional services SME
Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)
| Item Type: | Conference or Workshop Item (Paper) |
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| Depositing User: Wendy Tasker |
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| Item ID: 8201 |
| URI: http://sure.sunderland.ac.uk/id/eprint/8201 |
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| Date Deposited: 17 Oct 2017 17:47 |
| Last Modified: 03 Jun 2025 15:13 |
| Author: | Karen Wharton |
| Author: | Janet Ward |
| Author: | Seema Bhate |
| Author: | V Hussain |
University Divisions
Faculty of Business and Technology > School of Business, Management and TourismFaculty of Business and Technology
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