Abstract

This chapter addresses the role of corporate social responsibility (CSR) in tourism and hospitality, using examples of businesses operating in the city of Livingstone/Victoria Falls, Zambia. It starts by discussing the concept of CSR and provides a hospitality and tourism context by highlighting some of the initiatives and operations developed by many organisations, which are applied to local communities and involve various stakeholders. The benefits of CSR are analysed and linked to brand image, increased profits and better relationships between businesses and local communities. CSR policies are applied to projects like retirement homes, orphanages, sports teams, agricultural projects and others. As a result, both businesses and local communities develop together, bringing an enhanced economic stability and sustainability to the destination.