Abstract

This paper develops and applies a human-centric framework to design a Digital Twin (DT) by applying a people led approach to a vineyard automation scenario. Current DT systems in agriculture often focus on technical performance, which creates usability challenges such as data overload, lack of role-specific interfaces, and reduced trust among non-technical users. The study applies Personas to represent user groups and introduces a human centric framework for mapping tasks and decision processes. The framework makes an original contribution by demonstrating how established human-centric methods can be systematically integrated into a coherent DT de velopment process, addressing a recognised methodological gap in the literature. The objective of this research is to evaluate how a structured, human-centric approach can improve usability, cognitive alignment, and stake
holder engagement in vineyard automation. These processes are modeled using Personas, Decision Ladders and Control Task Analysis to align system functionality with user roles and cognitive needs. The research methodology integrates Personas, ConTA, and Decision Ladders within a real-world vineyard case study. This study show cases the impact of applying a structured human-centric DT design framework on improving decision-making support, user engagement, and system efficiency in agricultural contexts. Moreover, it provides expert-informed evidence in what way human-centric methods can be operationalised in a consistent and transparent way for DT redesign. Overall, the work demonstrates how a structured, people-led approach can enhance the usability and adoption of both new and existing DT systems, offering a transferable framework with relevance beyond agriculture.