A Study into Drivers Perspective of Visual Comfort for Electric Vehicles

Middleton, Helen, Hall, Lynne, Hall, Marc and Morris, Adrian (2010) A Study into Drivers Perspective of Visual Comfort for Electric Vehicles. In: The 25th World Battery, Hybrid and Fuel Cell Electric Vehicle Symposium and Exhibition,, 5-9 Nov 2010, Shenzhen, China.

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Electric vehicles are not yet in mass production in Europe, with current statistics still indicating a narrow market, limited uptake and few early adopters. Although supporting infrastructure is under development and green economics high on the agenda, unless electric vehicles tick consumer boxes it is difficult to see how electric cars herald the future for automotive. Recent studies highlight significant and potentially unachievable driver expectations of electric vehicles. Consumers expect electric vehicles not only to be as good as traditional cars but additionally in some way better. Much research and development focus has been on the ability of electric vehicles to match a whole range of criteria: performance, safety, cost, supporting infrastructure. However, several studies also indicate that a key factor for electric vehicle adoption is their appearance. This paper discusses the first phase of a series of studies designed to highlight those elements of visual comfort appreciation most relevant and effective in promoting and enhancing new electric vehicle design adoption. The aim of the first study was to tap general perceptions of electric vehicles according to various pre-identified design parameters. Three focus groups were conducted and ten design parameters of importance were highlighted. Discussions also highlighted unrealistic perceptions with regards to the visual form of electric vehicles. An image based semantic differential test was developed to capture responses to design features and will be used in further studies. Future work is briefly outlined related to driver’s perspective of visual comfort for electric vehicles.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Electric Vehicles, Design, Semantic Differential
Subjects: Engineering > Automotive Engineering
Psychology > Cognitive Behaviour
Design > Product Design
Divisions: Faculty of Technology
Faculty of Technology > FOT Executive
Faculty of Technology > School of Engineering > The Institute for Automotive and Manufacturing Advanced Practice
Depositing User: Helen Scott
Date Deposited: 08 Oct 2012 07:55
Last Modified: 18 Dec 2019 15:34
URI: http://sure.sunderland.ac.uk/id/eprint/3143
ORCID for Helen Middleton: ORCID iD orcid.org/0000-0003-0855-6399
ORCID for Lynne Hall: ORCID iD orcid.org/0000-0001-5090-1980

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