Is Student Engagement the Magic wand for a Transformative Marketing Curriculum

Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.

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Depositing User: Janet Ward

Identifiers

Item ID: 9464

URI: http://sure.sunderland.ac.uk/id/eprint/9464

Users with ORCIDS

ORCID for Yvonne Dixon-Todd: orcid.org/0000-0002-8725-6302

Catalogue record

Date Deposited: 17 May 2018 13:22

Last Modified: 03 Jun 2025 15:13

Contributors

Author:	Yvonne Dixon-Todd
Author:	Janet Ward
Author:	Nigel Coates

University Divisions

Faculty of Business and Technology > School of Business, Management and Tourism
Faculty of Business and Technology

Subjects

Business and Management > Marketing
Business and Management

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