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Stone, Merlin, Aravopoulou, Eleni, Ekinci, Yuksel, Evans, Geraint, Hobbs, Matt, Labib, Ashraf, Laughlin, Paul, Machtynger, Jon and Machtynger, Liz (2020) Artificial Intelligence (AI) in Strategic Marketing Decision-Making: A research agenda. The Bottom Line, 33 (2). ISSN 0888-045X
Stone, Merlin, Woodcock, Neil, Ekinci, Yuksel, Aravopoulou, Eleni and Parnell, Brett (2019) SCHEMA: Information on marketing and customer engagement performance ? reality versus dreams. The Bottom Line, 32 (1). pp. 98-116. ISSN 0888-045X