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Lichy, Jessica, Zhai, Yuan and Watson, Derek (2025) Shaping Managerial Identity Using Live-Action Role-Play: Non-Western Perspectives. journal of Management Development. ISSN 1758-7492
Zhai, Yuan, Watson, Derek and Kontou-Watson, Vasiliki (2025) The culture of 'One belt, One road': a critical review of China's enterprise internationalisation - through the lens of Resource-Based View Theory. Management & Prospective (Gestion2000), 41 (2-3). pp. 84-99. ISSN 2406-4734
Zhai, Yuan, Watson, Derek and Zhu, Xiaoxian (2024) China-EU trade relations: The impact of European anti-dumping investigations on Chinese Enterprises. The Market: International Journal of Business, 5. pp. 84-101. ISSN 2547-9202
Watson, Derek and Zhai, Yuan (2024) Digital Manipulation by Enterprise Leaders: A Cross-Cultural Comparison of China and the UK. In: 7th ANNUAL CMI ACADEMIC CONFERENCE: Achieving transformation for the greater good: Equality, Diversity, Inclusion & Sustainability, Cyprus Business School, Nicosia Cyprus, 14 Sep 2024, Cyprus Business School, Nicosia, Cyprus. (Unpublished)
Watson, Derek, Zhai, Yuan and Zhu, Xiaoxian (2023) China-EU trade relations: The impact of European anti-dumping investigations on Chinese Enterprises. In: 6th Annual Academic Conference: Towards Disruptive Sustainability: New Business Opportunities and Challenges, 16 Sep 2023, Cyprus Business School, Cyprus Centre for Business Research, Nicosia, Cyprus. (Unpublished)
Zhai, Yuan and Watson, Derek (2021) Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Inner Mongolia Food Producers. The Market: International Journal of Business, 2 (2). pp. 32-40. ISSN 25479202
Zhai, Yuan and Watson, Derek (2021) Covid-19 a Gateway to Enhance China’s Food Safety Culture. ACTA SCIENTIFIC MICROBIOLOGY, 4 (2). pp. 19-28. ISSN 2581-3226
Zhai, Yuan and Watson, Derek (2021) Internationalisation of Food Manufacturing Industry of Chinese Emerging Food Markets, A case study of Dairy Producers. The Market: International Journal of Business. ISSN 2547-9202
Watson, Derek and Zhai, Yuan (2020) China’s Food Safety Culture & Its Impact On China’s Once Belt One Road Strategy. In: Online Summit on Food Science and Nutrition SICFN- 2020, 30 Oct 2020, Singapore. (Submitted)