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Number of items: 2.
Conference or Workshop Item
Wharton, Karen, Ward, Janet, Bhate, Seema and Hussain, V (2017) Mapping the customer journey in a professional services SME. In: The Academy of Marketing Conference, 2017, Hull. (Unpublished)
Origho, Oghenetega, Osseo-Asare, Augustus E., Bhate, Seema and Ifeanyi, Michael E. (2015) Service quality improvement capabilities impacting Firms’ competitiveness in the Nigerian Financial Industry – from customers’ perspective. In: Academy of International Business (AIB) US-W Conference, 22-25 October 2015, University of Washington, Seattle, Washington, USA. (Unpublished)