Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes?

Charlesworth, Alan Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press, New York. ISBN 978-1-63157-764-2

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Abstract

The tale of The Emperor’s New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen’s cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.

Item Type: Book
Uncontrolled Keywords: digital marketing, digital transformation, e-commerce, Internet marketing, marketing on social media, online marketing, social media advertising, social media marketing, social media, viral marketing
Subjects: Business and Management > Business
Business and Management > E-Commerce
Business and Management > International Business
Business and Management > Marketing
Business and Management
Divisions: Faculty of Business, Law and Tourism
Depositing User: Alan Charlesworth
Date Deposited: 19 Feb 2018 14:02
Last Modified: 19 Feb 2018 14:02
URI: http://sure.sunderland.ac.uk/id/eprint/8790

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