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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes?

Charlesworth, Alan Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press, New York. ISBN 978-1-63157-764-2

Item Type: Book

Abstract

The tale of The Emperor’s New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen’s cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.

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Uncontrolled Keywords: digital marketing, digital transformation, e-commerce, Internet marketing, marketing on social media, online marketing, social media advertising, social media marketing, social media, viral marketing
Depositing User: Alan Charlesworth

Identifiers

Item ID: 8790
ISBN: 978-1-63157-764-2
URI: http://sure.sunderland.ac.uk/id/eprint/8790
Official URL: http://www.alancharlesworth.com/Alans-books/social...

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Catalogue record

Date Deposited: 19 Feb 2018 14:02
Last Modified: 18 Dec 2019 16:05