Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes?
Charlesworth, Alan Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press, New York. ISBN 978-1-63157-764-2
| Item Type: | Book |
|---|
Abstract
The tale of The Emperor’s New Clothes cautions people about accepting whatever so-called experts tell us without question. In this book, Hans Christian Andersen’s cautionary anecdote provides the backdrop to a comprehensive review of the use of social media platforms in the marketing of an organization, brand, or product.
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More Information
| Uncontrolled Keywords: digital marketing, digital transformation, e-commerce, Internet marketing, marketing on social media, online marketing, social media advertising, social media marketing, social media, viral marketing |
| Depositing User: Alan Charlesworth |
Identifiers
| Item ID: 8790 |
| ISBN: 978-1-63157-764-2 |
| URI: http://sure.sunderland.ac.uk/id/eprint/8790 | Official URL: http://www.alancharlesworth.com/Alans-books/social... |
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Catalogue record
| Date Deposited: 19 Feb 2018 14:02 |
| Last Modified: 18 Dec 2019 16:05 |
| Author: | Alan Charlesworth |
University Divisions
Faculty of Business, Law and TourismFaculty of Business, Law and Tourism > Sunderland Business School
Subjects
Business and Management > BusinessBusiness and Management > E-Commerce
Business and Management > International Business
Business and Management > Marketing
Business and Management
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