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Sunderland Repository records the research produced by the University of Sunderland including practice-based research and theses.

Reflecting on the Covid-19 Pandemic, Impact On and Implications for Marketing Pedagogic Practice

Price, Graeme (2022) Reflecting on the Covid-19 Pandemic, Impact On and Implications for Marketing Pedagogic Practice. In: Academy of Marketing, 5-7 July 2022, Huddersfield. (Unpublished)

Item Type: Conference or Workshop Item (Other)

Abstract

The challenges of Covid-19 and the impact on students and staff and wider cannot be understated. This paper provides reflections on the experiences of a UG Business and Marketing programme from 2 differing perspectives: the Academic and the Student. This is a working paper, based on initial analysis of qualitative data. The full results of the semi-structured interviews will be presented at the Conference.

At the start of the pandemic the focus was student and staff welfare, followed by student experience and attainment. Suddenly everything moved to remote learning. There were many positives, e.g., technological advancements and digital upskilling, but also issues for student engagement and attainment. This research provides reflections on this.

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More Information

Depositing User: Graeme Price

Identifiers

Item ID: 15688
URI: http://sure.sunderland.ac.uk/id/eprint/15688

Users with ORCIDS

Catalogue record

Date Deposited: 20 Feb 2023 12:17
Last Modified: 20 Feb 2023 12:17

Contributors

Author: Graeme Price

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School

Subjects

Business and Management > Marketing
Business and Management

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