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The culture of 'One belt, One road': a critical review of China's enterprise internationalisation - through the lens of Resource-Based View Theory

Zhai, Yuan, Watson, Derek and Kontou-Watson, Vasiliki (2025) The culture of 'One belt, One road': a critical review of China's enterprise internationalisation - through the lens of Resource-Based View Theory. Management & Prospective (Gestion2000), 41 (2-3). pp. 84-99. ISSN 2406-4734

Item Type: Article

Abstract

China's announcement of “One belt, One road” initiative has encouraged Chinese enterprises to actively engage in international trade. The OBOR strategy was aimed at alleviating its overcapacity of production to further stimulate its economic growth and to reassure the global market that their food products were ‘fit for purpose’ from historic food safety breaches. Utilising the ‘Resourced-based view’ theory, this paper critically explores how Chinese dairy producers have responded to their government’s initiatives to further stimulate the Chinese economy. A qualitative approach was adopted, via 28 business executives and senior management within the dairy sector and governmental organisations. The research identified core barriers in terms of resource capacity, internationally recognised food safety management systems and cultural engagement for corporate international expansion. This paper aims to provide feasible strategic analysis and recommendations for the international expansion of Chinese dairy companies, based on the resource-based view theory and current government policies.

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More Information

Uncontrolled Keywords: Marketing; Internationalisation; Food safety culture; Business strategy; Government policy
Related URLs:
Depositing User: Derek Watson

Identifiers

Item ID: 18924
ISSN: 2406-4734
URI: http://sure.sunderland.ac.uk/id/eprint/18924
Official URL: https://management-prospective.ichec.be/index.php/...

Users with ORCIDS

ORCID for Derek Watson: ORCID iD orcid.org/0000-0002-1944-3544
ORCID for Vasiliki Kontou-Watson: ORCID iD orcid.org/0000-0002-1153-1240

Catalogue record

Date Deposited: 31 Mar 2025 08:28
Last Modified: 31 Mar 2025 08:28

Contributors

Author: Derek Watson ORCID iD
Author: Vasiliki Kontou-Watson ORCID iD
Author: Yuan Zhai

University Divisions

Faculty of Business, Law and Tourism > Sunderland Business School

Subjects

Business and Management
Culture
Education

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