Digital Marketing: A Practical Approach 3e

Charlesworth, Alan Digital Marketing: A Practical Approach 3e. Routledge, Abingdon and New York. ISBN 978-1-138-03956-8

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Uncontrolled Keywords: Digital Marketing, Digital customers, Viral marketing, Content marketing, Influencers, Affiliate marketing, Attribution, Digital marketing objectives, Search engine optimization, Website development, E-commerce, Advertising online, Programmatic advertising, Search advertising, Network advertising, Landing pages, Email marketing, Marketing on social media, Metrics and analytics

Depositing User: Alan Charlesworth

Identifiers

Item ID: 8789

ISBN: 978-1-138-03956-8

URI: http://sure.sunderland.ac.uk/id/eprint/8789

Official URL: http://www.alancharlesworth.com/DigitalMarketing/

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Catalogue record

Date Deposited: 19 Feb 2018 14:02

Last Modified: 18 Dec 2019 16:05

Contributors

Author:

Alan Charlesworth

University Divisions

Faculty of Business, Law and Tourism
Faculty of Business, Law and Tourism > Sunderland Business School

Subjects

Business and Management > Business
Business and Management > Business and Management
Business and Management > E-Commerce
Business and Management > Marketing

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