SURE

Book Section

Sharma, Rashmita, Kumar, Pawan and Nadda, Vipin (2025) Leveraging the Applications of Value Co-creation in Bleisure Travel: Insights from Select Case Studies and Pedagogical Approach. In: Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics. Emerald Publishing Limited, pp. 259-270. ISBN 978-1-83662-106-5

Dadwal, Sumesh Singh, Kumar, Pawan, Nadda, Vipin and Bowen, Gordon (2025) Data-Driven Hyper-Personalization and Innovations in Services of the B2B Hospitality industry. In: Addressing Contemporary Challenges in the B2B Hospitality Sector. IGI Global, pp. 121-160. ISBN 9798369397602