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Sharma, Rashmita, Kumar, Pawan and Nadda, Vipin (2025) Leveraging the Applications of Value Co-creation in Bleisure Travel: Insights from Select Case Studies and Pedagogical Approach. In: Unveiling Bleisure Travellers: Exploring Novel Dimensions for Enriching Social Consumer Engagement Using Big Data Analytics. Emerald Publishing Limited, pp. 259-270. ISBN 978-1-83662-106-5